Why is TikTok so popular?

By Daniel |Every few years, a new app redefines the way we use social media. 2020 was the year that TikTok took over.

The kids love it. Everybody else says it’s a waste of time. But there’s no denying its popularity.

Like it or not, there is a great migration that happens with social media as new platforms capture the zeitgeist of culture. They offer newer and more unique ways to interact.

The mass adoption of new social media platforms flows through continuous cycles. From Myspace in 2005, moving to Facebook in 2008, and then to Instagram (with a brief interlude by Snapchat) in about 2014. The move to a new social platform is always reluctant, but eventually, the popularity of the platform coerces us all to join.

In 2020, the mobile app TikTok is the newest contender for the throne. A mix of music, lip sync videos, and micro-video content, TikTok is not an easy platform to understand at first glance. It has even led to the growth of the competitor platform Triller, which aims to take some of the attention away from the app.

TikTok is still undiscovered territory for anyone over the age of 25. Extremely popular with Gen Z, TikTok is a glimpse into what it means to be growing up in today’s hyper-connected world. The vast majority of users on Facebook today at aged 40 plus , while Instagram is more popular with users aged 20–40.




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